Customer segmentation involves dividing customers into groups of people with similar interests or characteristics in order to effectively market products and services. There are a few steps to customer segmentation. First, we will determine unique market segments and identify the attributes of those segments. Second, we will identify the prospects who are most likely to buy your product or service. Then, we will select strategies tailored to each customer segment, beginning with the segments that are most valuable to your business. Finally, we will determine the marketing activities with the greatest impact and optimize your campaigns and your business to fit the needs of your customers.